For some, it`s a baby making a funny face. For parents, it`s a subtle visual cue that baby made a stink. It`s known as the "pooface." The new ad for Pampers, Procter & Gamble`s baby care brand, features the wrinkled and strained facial contortions of 10 babies while they fill their diapers. The commercial features adorable babies, who are about to make a doody. And they of course make it. But the creatives really attempt to squeeze a lot of fun for us. First of all it features iconic music from film “2001: A Space Odyssey”. And the babies are shown in a slow motion – it is unbelievable how expressive they can be!