The video is being narrated by rock`n`roll badass Iggy Pop, who also makes a cameo appearance.. The video depicts all sorts of people, wearing various clothes, weather they are fashionable or not. Especially with Iggy behind it all, you can guess correctly that the video celebrates freedom. And recycling. Join H&M on a mission to create more sustainable fashion. Recycle your clothes, jeans and fabrics of any sort in any one of our stores - together we can close the loop.