The commercial features a little boy, who exercises relentlessly. He obviously wants to be very strong, but what for? The incredible twist in the end will bring a smile on you face, we promise. The video is very moving and warm - we have enjoyed it a lot.
Teleton is an NGO that helps children with disabilities. Each year they organize a national fundraising to finance the rehabilitation of thousands of children in Peru. Saga Falabella is one of the major department stores in the country, and for years has encouraged people to leave comfort and take action on all aspects of their life. This year, as an official sponsor of the Teleton, we invite everyone to `Give More` for this cause.