Radio Mirchi`s new ad campaign `Rudali` takes the `Mirchi Sunne Wale Always Khush` proposition forward in the best way possible.
Rudali - women of a lower caste are hired as professional mourners upon the death of upper-caste males in certain areas of Rajathan. But all of a sudden, they can`t, and the reason behind it is hilarious!
Director: Nikhil Rao
Music: Juku