A store in east Delhi`s Daaru Mall has an innovative concept of providing women with a safe and hassle-free alcohol buying environment.
Glass walls, fancy interiors and a comfortable-looking sofa aside, there is a large pink strip on the outside that reads `Exclusive section only for ladies`. Yes, this is a different take on a `Theka` (as a liquor store in Delhi is known), of which there are at least a dozen spread over these two malls in Mayur Vihar.