How a Comatose Comic Character Awakened a Government

aHR0cHM6Ly93d3cueW91dHViZS5jb20vZW1iZWQvVUxCMmZCRVI2NVE=

McCann San Juan created a campaign starring Pepito, a beloved fictional character from a comic strip published in the Primera Hora newspaper for the last 10 years, to push the national government to pass stricter legislation punishing citizens who text and drive.

More Videos

Interesting (Popular)

New Videos