According to devotees of India`s Dinkoist movement the universe was created by a cartoon mouse called Dinkan many millions of years ago. But Dinkoism itself is one of the world`s newest faiths having only been created by atheists in 2008 as a vehicle for parodying the excesses of organised religion.But while some followers of other religions don`t see the joke, social media is helping Dinkoism gain new converts.