Rectum Deodorant !

Santa walks into a pharmacy and asks the assistant for some rectum deodorant. The pharmacist, a little bemused, explains to Santa that they don`t sell rectum deodorant, and never have.
Unfazed, Santa assures the pharmacist that he has been buying the stuff from this store on a regular basis, and would like some more.
"I`m sorry", says the pharmacist, "we don`t have any."
"But I always get it here," says Santa.
"Do you have the container it comes in?" asks the pharmacist.
"YES!", said Santa, "I`ll go home and get it."
Santa returns with the container and hands it to the pharmacist who looks at it and says to him, "This is just a normal stick of underarm deodorant."
Annoyed, Santa snatches the container back and reads out loud from the container, "TO APPLY, PUSH UP BOTTOM"