| Through the ages, men have been trying to unlock this mystery: Why do their wives, who accept them just as they are before they get married, begin the quest to change their behavior
and life-style once their vows are exchanged? Finally, the riddle is solved. A social-scientist has arrived at this simple and logical explanation. When the bride, accompanied by her father, starts to walk slowly down the long aisle, she sees the altar at the end and hears the choir singing a hymn. Walking down the aisle, the conditioning process starts where the brain absorbs these three stimuli: Aisle, altar, and hymn. She becomes mesmerized as she continually reinforces these perceptions: Aisle, altar, hymn... Aisle, altar, hymn... Aisle, altar, hymn. And finally, as she stops beside the groom, the conditioning process is complete. She looks up at him smiling sweetly and keeps saying to herself: "I'll alter him!" |